The 4-Stage Signature Scent Development Process
Creating a bespoke fragrance through the HUME Signature Scent Studio involves four disciplined milestones: 1) Discover: Reviewing the hotel's heritage, guest demographics, interior materials, and architectural airflow; 2) Compose: Crafting 3 exclusive scent directions formulated by master perfumers; 3) Trial: Blind on-site testing in the lobby to collect executive and guest feedback; 4) Sustain: Commercial production, delivery, and creation of take-home retail formats.



